TTK Prestige launches first Prestige Lifestyle store; eyes ₹2000-cr luxury kitchen appliances market

TTK Prestige, the country's popular kitchen appliances brand, opened its first Prestige Lifestyle store at Hennur Road in Bengaluru on Friday. This marks the brand's foray into the luxury kitchen segment, where it will compete with brands including Elica, Faber and Kaff.

Prestige Lifestyle is a new line of premium stores aimed at catering to the discerning Indian home chef, who seeks a state-of-the-art kitchen. As the leader in the kitchen appliances segment, TTK Prestige's expansion into new categories such as dishwashers, built-in ovens and island chimneys, is in keeping with its existing strategy of gaining a strong foothold in this fast-growing segment.

Set up at a cost of ₹30 lakh, the new 900-sq-ft Prestige Lifestyle store provides consumers with over 70 different products to pick from. The range of products combines innovative global technology along with durability to cater to Indian conditions and cooking habits.

"We pride ourselves on placing the Indian home-maker at the core of our business. People's exposure to luxury and a better standard of living are what is fuelling the demand for high-end kitchen appliances. As most of us are spending time indoors, the kitchen is becoming the heart of the home. This means that people are becoming increasingly keen to create a space that epitomises luxury and comfort. We are immensely proud of our first store situated at Hennur Road and we are sure that Bengaluru residents are going to enjoy their shopping experience," said Chandru Kalro, Managing Director, TTK Prestige.

The company has an established network of 570 plus Prestige Xclusive stores (earlier known as Prestige Smart Kitchen) across 340 cities pan India.

"With our foray into the luxury kitchen segment we are looking at an addressable market opportunity of ₹2,000 crore. While the average selling price is ₹1,500 – ₹2,000 at our Prestige Xclusive stores, it will be ₹10,000 plus in a Prestige Lifestyle store. The plan is to establish a strong footprint for Prestige Lifestyle stores in other select markets. In the first year, five new stores are scheduled for launch across India. Our second store will open in 15 days, on Tumkur road in Bengaluru," Kalro told BusinessLine.

The Prestige Lifestyle store also offers free installation and smart EMI options for customers.

TTK Prestige Limited is part of the TTK Group. In April 2016, TTK Prestige launched 'Prestige Clean Home' a range of home cleaning solutions. The company also bought UK-based Horwood Homewares in the same month and launched the Judge Brand in India in August 2017.

A letter from the Editor

Dear Readers,

The coronavirus crisis has changed the world completely in the last few months. All of us have been locked into our homes, economic activity has come to a near standstill. Everyone has been impacted.

Including your favourite business and financial newspaper. Our printing and distribution chains have been severely disrupted across the country, leaving readers without access to newspapers. Newspaper delivery agents have also been unable to service their customers because of multiple restrictions.

In these difficult times, we, at BusinessLine have been working continuously every day so that you are informed about all the developments – whether on the pandemic, on policy responses, or the impact on the world of business and finance. Our team has been working round the clock to keep track of developments so that you – the reader – gets accurate information and actionable insights so that you can protect your jobs, businesses, finances and investments.

We are trying our best to ensure the newspaper reaches your hands every day. We have also ensured that even if your paper is not delivered, you can access BusinessLine in the e-paper format – just as it appears in print. Our website and apps too, are updated every minute, so that you can access the information you want anywhere, anytime.

But all this comes at a heavy cost. As you are aware, the lockdowns have wiped out almost all our entire revenue stream. Sustaining our quality journalism has become extremely challenging. That we have managed so far is thanks to your support. I thank all our subscribers – print and digital – for your support.

I appeal to all or readers to help us navigate these challenging times and help sustain one of the truly independent and credible voices in the world of Indian journalism. Doing so is easy. You can help us enormously simply by subscribing to our digital or e-paper editions. We offer several affordable subscription plans for our website, which includes Portfolio, our investment advisory section that offers rich investment advice from our highly qualified, in-house Research Bureau, the only such team in the Indian newspaper industry.

A little help from you can make a huge difference to the cause of quality journalism!

Support Quality Journalism

Prestige Clip-On Cooker Review in Hindi | Prestige Cooker | Urban Rasoi

Komentar

Posting Komentar

Postingan populer dari blog ini

How to clean those grimy easily ignored spots in your kitchen

Gambar
In the decade I've lived in my house, my kitchen has never been worked so hard as now. Three meals a day for three people, seven days a week, plus snacks (human and canine), in addition to recipe testing for whatever I publish here. I do my best to keep things neat-ish, especially when it comes to the more obvious spots — the oven, microwave and counters. But there are certain places that are easy to overlook. Here are a few to add to your cleaning regimen. [How to clean your oven without breaking a sweat] The mat underneath your dish rack. Are you like me, and there's almost always something in your dish rack? Every so often, get everything out so you can actually give the mat where the water drains some attention, too. You may be able to pop it in the dishwasher. Otherwise, give it a good scrub in the sink. The grease filters above your cooktop. Read the manual to see how to remove them, as well as for any specific cleaning tips. GE, for example, recommends soaking and sw...
Baca selengkapnya

23 Best Items to Create a Gourmet Kitchen

Gambar
If you've always wanted a gourmet kitchen, now is the time to make that dream come true. However, you don't need to demolish your kitchen and start over from scratch. Sometimes, the addition of some thoughtful, well-placed items is all you need to achieve your goals. For example, a high-end coffee maker and a few other commercial-style appliances, combined with the right finishes, can make you feel like your favorite chef. We found the 23 best items you'll need, along with some helpful tips from designers, builders, and other experts, on how to create the perfect gourmet kitchen for your needs. 30 IDEAS ON HOW TO PLATE FOOD LIKE A CHEF
Baca selengkapnya

Should you buy refurbished kitchen appliances? The answer may surprise you.

Gambar
There are two ways to save money on big purchases like kitchen appliances and home improvement tools: you can wait and wait for the best sales, and then fight your way through the crowds to shop them; or you can buy certified refurbished merchandise for significant discounts. The best part? These refurbished products look, feel and function like they're brand new. In the same way that you can return clothes that don't fit quite right when you get home, you can return appliances and tools too. Those barely-used items go back to the store or manufacturer, but because they have been used or got a ding or two in the delivery and return process, can't be sold as "new" anymore. What happens next? They get refurbished and resold. "People could go to Home Depot or Lowe's and look at a basic range for anything from $600 to $1000, or they could get something refurbished that's similar but in a higher-end brand or better version for the same price," says Ia...
Baca selengkapnya